Prototyping automated product feeds for retailers
I was recently faced with the problem of creating a series of automated product feeds for a retail client. The requirement – deliver a feed in .csv format that contains updated stock and pricing...
View ArticleDonating to The Turing Trust
As part of our recent office move, we took the opportunity to upgrade our IT infrastructure and make sure everyone in the business had a laptop for ease of working. This left us with over twenty PC...
View ArticleAn SEO’s guide to XPath
What is XPath? XPath is a major element in the XSLT standard. XPath can be used to navigate through elements and attributes in an XML document. Source. That means (in plain terms) you can select any...
View ArticleAgencies: Stop talking about links, and start talking about ROI
Recently, we’ve been seeing more and more case studies, conference presentations and blog posts about grand pieces of content building impressive volumes of links. They’re hugely expensive pieces of...
View ArticleHow to: Add and improve related products in WooCommerce
WooCommerce is an exceptionally powerful, customisable retail CMS plugin for WordPress. As it’s WordPress, some organisations tend to reject it in favour of more complex platforms like Magento. While...
View ArticleBuiltvisible strengthens its client service offering with new hire
We’re excited to announce that Ileana Lund has joined the Builtvisible team as Head of Client Services to support our growing roster of clients. She brings with her over seven years of experience in...
View ArticleFireside chat with Builtvisible’s Managing Director
How does an award-winning agency handle the challenging and changing nature of the digital marketing landscape? What it’s like managing a growing team and evolving product offering whilst remaining...
View ArticleBuilding a Culture of Measurement: PR Week Breakfast Briefing
Search for ‘how to measure PR campaigns’ and you’ll be hit with 172,000,000 results and hundreds of articles on the topic. It’s clearly something we need to tackle once and for all. As the PR industry...
View ArticleBuiltvisible wins gold at the International Content Marketing Awards
Last week saw Builtvisible pick up top honours at the biggest night in the content marketing calendar. Our campaign for Lastminute.com was awarded gold in the highly competitive Best use of SEO...
View ArticleA Google Tag Manager Wishlist for 2019
Over the last few years, the Google Tag Manager product team have done an incredible job responding to requests and developing the platform. From enterprise functionality like Zones to time-saving...
View ArticleWhat is Enhanced Ecommerce in Google Analytics?
The Enhanced Ecommerce features in Google Analytics can initially be daunting. The official documentation is extremely technical and implementation of the plugin can be a challenge. But don’t let this...
View ArticleVolunteering roundup 2018
CSR has always been a big part of Builtvisible’s culture, from sustainable working practices to a employee-led monthly charity donation scheme, and back in May we teamed up with Benefacto to take our...
View ArticleOur year in charitable donations
The end of 2018 also represents the end of another year of our charity donation scheme. While charitable giving has always been an important part of the employee experience at Builtvisible, our...
View ArticleIdentify missing phrases in your content using the SEMrush or Search Console API
Are you ranking for keywords that are missing from your page? This article shares a simple Excel methodology to answer that question for you. It uses SEO Tools for Excel, the SEMrush API and the Search...
View ArticleThe in-house marketer’s guide to getting management buy-in for content
If you work in-house and are responsible for content strategy, there’s a good chance you’ll come across the same hurdle as many others: getting a budget signed off that matches the extent of your...
View ArticleData Studio: Q4 2018’s best new features round-up
Data Studio has been given a lot of attention from Google over the past year. As well as finally concluding its two-year beta testing period in September 2018, the platform received 32 product updates...
View ArticleHow to get the best out of your team in ideation sessions
Creativity is one of the essential ingredients of good content – it helps businesses cut through the noise and establish a strong brand image, while securing interest across various media channels....
View ArticleUnderstanding creative pain points: advice for in-house and agency marketers
Anyone who’s worked in content production has been there. After long days spent refining your ideas, gathering data and writing copy, you hand your hard work to your design team to get started. What...
View ArticleA look at Yandex’s Webmaster Tools
In the course of developing your site’s SEO visibility, you tend to become quite cyclical in your daily processes. Check your rankings, have a look in GA, head to Search Console, find some issues and...
View ArticleLooking After the Little Technical Details with LittleWarden
One of the hardest problems most site owners face is keeping an eye on all the little details. Is your DNS configured correctly, has there been a substantial change in your robots.txt file? Has your...
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